This weekend, an event celebrating Pokmon's 20th birthday will be hosted by none other than ET, Charlie's Angels and Never Been Kissed star Drew Barrymore.
The Los Angeles event – dubbed the Pokmon Afternoon Soiree – is being held tomorrow (Saturday, February 27th), and will be an ‘intimate' celebration of the monster-catching brand's 20th anniversary, specifically its explosion into fashion, accessories and home decor.
The event is being held at the Sunset Tower – which admittedly does sound like a location from a Pokmon game – and will be attended by ‘the most highly sought after stylists, bloggers and influencers'.
"I'm immersed in branding and brand expansion every day with my own companies and I think what Pokmon has done here is so smart and such a perfect way to expand their footprint," said Barrymore.
Celebrity stylist Petra Flannery added: "The translation of Pokmon to fashion and accessories is genius with all of the new and clever categories. There's something for just about everyone in the family.”
Image credit: Glyn Lowe