E3 2010: Activision stronger than US Treasury - MCV

E3 2010: Activision stronger than US Treasury

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Activision has made the claim that its balance sheet is stronger than the US Treasury's” at its E3 conference last night.

The publisher's chief financial officer Thomas Tippl told investors: We're the only publisher that developers can count on for being around in the long term.

Around $1.5bn was handed to shareholders in 2008. We have a stronger balance sheet than the US Treasury.”

The announcement was made ahead of Activision's star-studded E3 party which featured appearances from music artists Eminem, Rihanna, Usher and more.

Other key points made at the investors conference included company expansion, plans for a pre-owned revenue strategy and details on the future of the Call of Duty franchise, Guitar Hero and World of Warcraft brands.

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