E3 2010 The Interviews

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Today is arguably the most important day in the video games industry's annual calendar – LA's Electronic Entertainment Expo. Over the course of the next 48 hours all three platform holders will take to the E3 stage to outline why they think they have a winning proposition for the year ahead.

MCV has spoken to leading figures at each company to find out what they make of the competition and why they believe their offer will win over consumers at retail.

Head over to our features section to read the full interviews.