EA CEO John Riccitiello may have unintentionally given the middle finger to Nintendo and key third party rivals.
Speaking to investors following the key E3 presentations this week, Riccitiello boldly stated:
"We looked at the Wii U launch line-up and we're very pleased there was a lot of applause for ME3. In fact I think it got one of the loudest applauses, so we're pleased that people see it as the single best piece of software that's been announced for the platform."
Titles shown off for the machine to date include Nintendo's New Super Mario Bros U, Pikmin 3, LEGO City and third party offerings such as Darksiders II (THQ), Aliens: Colonial Marines (Sega), Batman: Arkham City Armoured Edition (Warner Bros) and Assassin's Creed III (Ubisoft).