E3 2012: Tretton says Sony "not first, not cheapest"

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SCEE CEO Jack Tretton has stepped in to counter speculation that Sony is aiming to make the PS4 the first released console of the next generation machines.

Speaking toGameTrailersTretton stated: "We've never been first, we've never been cheapest, it's about being best."

"And I think if you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long-term."

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