EA will be holding a brand new games event in London and LA this June.
The event will be taking place at London's The Mermaid on June 12th. On the other side of the pond in LA, Play will be at Club Nokia @ LA Live between June 12th and June 14th.
Play features a press conference, which is set to take place on June 12th at 9pm GMT. Given that E3 is just days away, it's likely that this is a substitute for the publisher's traditional E3 conference. This year's E3 takes place from June 14th to 16th.
The event's website promises that attendees will be able to get hands on with its latest games. There are also going to be competitions, special guest appearances, exclusive memorabilia and more.
Those watching online will be able to view livestreams of EA's new games, as well as behind-the-scenes content.
Our players are the driving force behind everything we do,” the event's website said.
So this summer, we're opening up our world to you with unique new live events in Los Angeles and London. We'll bring the new games, we'll bring the demos, we'll bring the competition… and you get to go hands-on. Or join us online and immerse yourself to experience some of our biggest games of the year. Let's live to play together.”