In an exclusive interview with MCV, EA Europe's senior VP Jens Uwe Intat has stated that the publisher will release fewer games in 2010 than it did in 2009 - but the payoff will be an overall increase in quality.
"Our aim is to do less games and do them better," the exec pledged to MCV.
"I think in the past maybe people have rushed into too many projects at the same time and have probably been spoiled by the overall industry growth, because it meant that if you didn't have proper portfolio management, the punishment wasn't particularly harsh.
"But in a more mature market (and I don't just mean older, I mean more professional), portfolio management becomes more important and it's something we're working on. And that's across the whole organisation, not just development. You also have to focus your publishing resources – both people and money.
"You can achieve much more if you leverage fewer, bigger franchises.
"I can't tell you exactly how many less games we'll release in 2010, but it will be less."
To read the full interview, check the Features Section later this week.