The new Apple Watch has gained early support from at least one major publisher.
While all and sundry are on board for iOS and the iPhone, the high price of entry and as-of-yet unproven market appeal of wearable tech will likely result in smaller immediate from publishers - although some interest is already confirmed.
But EA mobile boss Frank Gibeau says that the publisher already has people working on titles for the wearable tech space.
One of the things we're intrigued with in the mobile division is seeing wearables emerge as a gaming platform,” he told Cnet. We think we're in the early stages of that, if you look at Oculus and its relationship with Facebook, and Google Glass.
Now with Apple's big announcement with the watch, there's a trend here where wearables are going to increase in performance, capability and unique functions over time that we believe will enable gaming experiences.
In fact, we have two teams prototyping wearable experiences that are not only standalone, but also some ideas where you can actually use the fitness component in the watch that can unlock capabilities in the game that might be on your iPhone. Or you could do crafting or some other auction trading on your watch that goes back into your tablet game that you might check out later when you get home.
So, we're pretty excited about it; We think it's very early days. But for EA, the emergence of another gaming platform is compelling for us.”