Having already squared off against Steam in the triple-A sector, EA now wants Origin to hold its own in the indie game scene.
The publisher has announced that it is to offer free distribution for games funded by crowd-source initiatives.
This would include schemes such as Kickstarter, which has risen to prominence amongst the games development community in recent months.
Any titles that meet the criteria will see the distribution fees waived for 90 days.
"The public support for crowd-funding creative game ideas coming from small developers today is nothing short of phenomenal,” EA's senior VP of Origin David DeMartini stated.
"It's also incredibly healthy for the gaming industry. Gamers around the world deserve a chance to play every great new game, and by waiving distribution fees on Origin we can help make that a reality for successfully crowd-funded developers.”