Future entries in the Battlefield series could feature a subscription model, according to an EA exec.
Speaking in an interview with VentureBeat, head of the EA Games label Patrick Soderlund said the publisher was considering using regular fees to increase the revenue generated by its blockbuster shooters.
"I think it's fair to say that we're looking at that," he said. "Like all other companies, we're looking at how we can maximise our investment in this and get the most out of our investment and get more people playing this product.
"That may take us to different places, but we're not really talking about where that is yet."
Soderlund went on to add that EA is treating latest outing Battlefield 3 as a service, rather than a standard game.
"We look at it as a 24/7 service," he said. "We have people in Stockholm and North America and other parts of the world that are on this every single hour of every single day. 365 days a year. We have an operations team at DICE to look at telemetry data.
"How are people playing the game, how can we improve the experience? Are they having problems? Are servers down? Are they up? All that stuff?"