Just last week Activision's Eric Hirshberg called out EA for trash talking the Call of Duty series.
Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'?”, the exec legitimately asked.
And as you might expect, EA has reacted in an equally non-confrontational manner by sending Hirshberg a really huge bouquet from Interflora and asking him round for tea and sleep-over.
"Welcome to the big leagues Eric,” was the non-forgiving response from EA's American head of communications Jeff Brown, as stated to IndustryGamers.
I know you're new in the job but someone should have told you this is an competitive industry.
"You've got every reason to be nervous.Last year Activision had a 90 [per cent] share in the shooter category.This year,Battlefield 3is going to take you down to 60 or 70 [per cent].
At that rate, you'll be out of the category in two to three years.If you don't believe me, go to the store and try to buy a copy ofGuitar HeroorTony Hawk."
Ouch. That's someone off Hirshberg's Christmas card list, then.
Tune in for the next instalment of this saga where Bobby Kotick acquires the WWE just so he can stage a Wrestlemania ladder match with John Riccitiello. It all goes wrong, though, when the Undertaker appears from a trap door in the ring and Tombstones Bobby.