Another major name has signed up to speak at next month's London Games Conference.
Electronic Arts' Sean Decker has joined Google, Twitter and many other leading digital discovery and distribution firms to talk at the November 21st event.
Decker runs EA's Play4Free division, focused on free-to-play games, and his talk will focus on the good and bad sides of the F2P business model.
The November 21st conference has speakers from Google, Twitter, EA, Disney, Sega and many more lined up to talk about the games market's biggest challenge: discovering and marketing digitally distributed games.
One more major keynote will be announced later this week along with other final speakers.
LGC takes place at One Wimpole Street. The event kicks off at 4pm for four hours of incisive keynotes and talks.
To book a place head towww.londongamesconference.com. Tickets cost 269 with discounts for Ukie, Tiga and Game Republic members.
Alternatively you can contact Hannah.Short@intentmedia.co.uk, or call 01992 535 646.
300 execs will attend the event, which is now in its third year.
Follow LGC on Twitter at@londongamesconf- hashtag #londongamesconf