The boss of EA's mobile business has delivered a scathing verdict on its casual gaming rival Zynga.
Speaking to The New York Times, head of mobile development Frank Gibeau said of the company: Zynga blew it.
They're not a mobile business. We're six or seven times their size in mobile. Zynga fell into a hole because they were completely focused on one platform, which is Facebook.”
Speaking of Facebook, the exec also explained EA's decision to distance itself from the social network, adding: We saw all the Facebook users going to smartphones.
You can't play a game on Facebook on a phone. Coupled with that was the fact that customer acquisition costs were on a straight line up.”