Ebuyer signs with Dave for first TV sponsorship deal

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Online retailer Ebuyer.com has announced its first TV sponsorship campaign with UK TV channel Dave.

The deal - worth 2.8 million - is set to run from January 2015 for a year, with Ebuyer.com sponsoring the ‘Weekends on Dave' slot.

The campaign has been named ‘Big on Tech' and features miniature toy character models interacting with a range of technology devices. One such scenario features toy models posing in a steam mop sauna, fighting the ‘eternal evils' of power outage and standing on top of a large speaker at a rock concert.

PCR has the full story.