MCV/DEVELOP News, events, research and jobs from the games industry
CEO of Eidos Bill Gardner has said that the recent PS3 price cut in the US is not sufficient alone to bring the next-gen console to the mass market, reports
.
"I don’t think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again, and it will move a little bit further, and they’ll need to do it again and it will move a bit further,” he said. Sony is a big company. They know what they are doing.”
However Gardner added that the PS3 does represent good value thanks to the on board Blu-ray player, which he sees as a major strength of the console.
"Go buy a HD or a Blu-ray player,” he said. Go ahead. Tell me what it costs you. Then take a look at the PS3. I don’t think PS3 is too expensive. I do think we’ll start to see additional people pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that."
