ELSPA has appointed Daniel Wood as its new communications and public affairs manager.
He will play a vital role in communicating the trade body's transition to the Association for UK Interactive Entertainment (UKIE).
Wood leaves his most recent position at music royalty business PRS for Music, where he worked as head of strategy and planning for the marketing and communications department.
The video games industry is going through unprecedented changes and I am very pleased to be part of the new ELSPA team that is at the heart of this evolution,” he said.
It is more important than ever that the industry is listened to and I'm looking forward to raising the profile of UKIE, and the interactive entertainment industry, to our members, policy makers and the general public.”
ELSPA director general Mike Rawlinson added: I'm delighted to have Daniel join us as the latest addition to ELSPA's staff. His experience of communications within the creative industries will prove invaluable to us as we move to our new identity, UKIE.
The interactive entertainment landscape is broader now than ever before and ELSPA is here to help create the right environment for this expanding industry to thrive. To do this ELSPA needs to engage with new gaming audiences, with our members and with policy makers and Daniel will be here to make sure that the interactive industry's voice is heard.”