The dollar mobile app is damaging the industry, a leading executive at Epic Games has said.
Epic company president Mike Capps says the prevalence of the rock-bottom app price point is deforming the value of games in the consumer conscience.
If there's anything that's killing [the retail games business] it's dollar apps," he told IndustryGamers.
"How do you sell someone a $60 game that's really worth it? People are used to paying 99 cents,” he added.
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