Former NBA player Rick Fox is on the phone when he receives another call: It's from Denmark.
"I have to take this," Fox says.
When the three-time NBA champion clicks over, the voice on the other line is of a young, Danish man who is being wooed by a host of North American esports owners. Fox, who purchased an esports franchise in December for an undisclosed sum, is one of those owners. Fox wants the gamer so badly that he's not willing to give up his name for fear it will make it harder to land him. And Fox certainly won't talk about how much he's willing to pay.