Online players accrue an insane amount of in-game currency and now CCP is giving it customers the chance to use this to buy PC hardware.
The creator of EVE Online has teamed up with nVidia to allow players to buy a high-end GTX 560 graphics card using PLEX, the MMO's virtual currency, according to Destructoid.
Cards cost 20 PLEX and only 100 will be available while the two companies trial this deal. PLEX can be purchased with real money, but can also be bought with the main in-game currency ISK.
Of course, there are hundreds of games that charge real-world money for virtual goods – such as Smurfs Village and its notorious Smurfberries – but it's rarely been tried the other way around.