THQ wants hundreds of gamers to run their own WWE launch parties, offering the chance .
The publisher has teamed up with IGN, Kerrang! Radio and party organisers Come Round to offer 500 gamers the chance to get WWE ‘13 a week ahead of release.
Winners will receive their title in time for October 27th, when they will be asked to invite friends over to try out the new game and showcase their experiences via social media such as Twitter and Facebook.
One winning party will be invited to attend WWE Raw Live in Birmingham on November 5th.
The campaign will be promoted via Kerrang with on-air news and presenter-endorsed videos, while IGN will provide an online hub to collate information about each party.
Jon Rooke, THQ's marketing director for UK & Europe said: This really is the full package for the ultimate WWE fan. We are really excited to watch the parties unfold on October 27th; and to see the exclusive content supplied by Kerrang! Radio and IGN UK.”
WWE ‘13 will be released for Xbox 360, PS3 and Wii on November 2nd.