The MMO is potentially the most lucrative genre in the world. There are over 11.5 million subscribers to Blizzard's World of Warcraft, while the Chinese MMO market is expected to reach $5.5bn by the end of the year (according to Pearl Research).
But for every Lord of the Rings Online, there is a Star Wars Galaxies, Tabula Rasa or The Sims Online that just can't get the subscribers they need.
MCV has gathered some of the sector's leading figures for this exclusive online three-part roundtable.
Click here to read Part One.