By October, of course, for most of us, the initial hope for our teams will have been ground down into purest despair.
So, the arrival of FIFA 10 on the 3rd will be a very welcome distraction and a timely reminder of just how beautiful the game can be.
To celebrate the new season and the new game, MCV has once again teamed up with EA Sports to create a FIFA 10-branded, industry-slanted guide to the Premiership fixtures, complete with predictions from pundits throughout the business.
Industry luminaries including Best Buy's James Cooke, Sainsbury's Gurdeep Hunjan and GAME's Ian Hollamby also offer their ‘expert' analysis.
Sadly, we can't guarantee their predictions for the season can come true. But at least it's a jolly good read.