FIFA 10 has sold 2.2m units in the UK already – and with the boost of this summer's World Cup, it could go on to become the biggest-selling game in the series so far.
The publisher has confirmed it will again release an official World Cup tie-in title, potentially giving it the summer's biggest video game.
FIFA World Cup South Africa is due out on Friday, April 30th on Wii, PSP, Xbox 360 and PS3. The new game will arrive during one of the most prosperous times for the FIFA franchise – FIFA 10 swept past the 2m in milestone in just three months.
There's no denying FIFA 10 is the best football game ever and the innovations we have brought to the genre over the years have helped get us to where we are now,” EA Sports' marketing manager Trevor Uzice told MCV.
We're all massive football fans and that definitely comes across in our campaigns. All departments work closely to make sure we're taking the game to the right audiences and maximise every opportunity.”
He added: We're excited to be releasing our World Cup game to coincide with the tournament. It's a big year for England, expectations are high and we're hoping we'll both be very successful this summer.”
Despite a new SKU, EA is not turning its back on FIFA 10 with the FIFA Ultimate Team download due next month. The release is part of EA's strategy of developing new releases with DLC.
FIFA 10 is a season-long franchise and we're excited to be releasing FIFA Ultimate Team in February,” continued Uzice. My Live Season, which launched in October, is a much fuller experience than it was on FIFA 09 and, again, it's gone down very well with our community.
As a company we're already adapting and looking at bringing exciting online content to our franchises.
The release of the boxed product is only the beginning and we're continuing to innovate through exciting online offerings including My Live Season.”