UK supermarket Asda will at midnight tonight begin selling FIFA 11 for just 97p.
The price is available for anyone willing to trade-in one of either Halo reach, Dead Rising 2 or F1 2010 and applies to both the Xbox 360 and PS3 SKUs.
In addition, the game will be offered for 29.97 without conditions. The game can also be ordered on Asda Direct for the same price.
However, the supermarket cutting the hardest this year appears to be Sainsbury's. Frugal Gaming reports that the chain will be selling the game for just 24.97 to any customer who spends 30 or more in-store. The single buy price is 34.97.
Tesco is selling for just 25 but again, there's a condition – you need to buy another chart title to get the deal. Morrisons is running the same deal, though it only goes as low as 27.99.
Interestingly, no chain has chosen to match Tesco's extraordinary offer last year when it offered FIFA 10 for just 24.97, no strings attached.