UPDATE: This has now been confirmed by Xbox.
Microsoft has turned to Electronic Arts in a bid to spark interest in Xbox One, MCV has been told.
At Gamescom tomorrow, an Xbox One/FIFA 14 tie-up will be announced in a bid to win over European gamers, according to two senior games industry sources. The bundle will still retail for 429.99, the same price as the Xbox One base unit.
The move is designed to make Xbox One appear better value for money as it currently retails for 80 more than PS4. FIFA 14 has an RRP of 54.99.
We checked with EA and Microsoft, who both said: 'no comment'. But we should know all the details tomorrow morning.
FIFA is the biggest game in Europe - FIFA 13 sold 3m copies in the UK alone over the last year – so the deal would make sense. And is a potential coup for Microsoft.
It would also be a show of commitment to Europe after the platform holder disappointed consumers by announcing that some markets would have to wait until 2014 to buy Xbox One.