This latest MCV– which isnow available to view online– discusses the future of video games advertising.
Leading ad agencies discuss the new trends and the evolving demands of consomers.
There's also an interview with Chillingo, UK retail discuss Wii U and we challenge Michael Pachter's suggestion that UK games retailing is a 'joke'
We've listed the contents in full below.
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In this week's issue:
- Major news: Tomb Raider wants Top 5 position, GAME plots free-to-play move, Ubisoft targets Top Five
- Is UK games retail a joke? We challenge Michael Pachter
- UK retail on the future of Wii U
- MARKETING SPECIAL: MCV reveals the new rules of games marketing
- MARKETING SPECIAL: What marketing agencies offer the industry
- Interview: Chillingo's Ed Rumley
- Territory Report: Benelux
- Plus, previews of Tomb Raider, Army of Two and StarCraft II and more