Former CBS exec joins Microsoft to develop original Xbox content

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Former CBS Television Studios president Nancy Tellem has joined Microsoft to develop original content for the Xbox brand.

Tellem will work to create content as Entertainment & Digital Media president, heading up a new LA-based production studio.

The move doesn't come as too much of a surprise, with rumours swirling around since last year that Microsoft was seeking a television executive to aid in its plans to transform the Xbox hardware into a full family room entertainment system.

The Xbox is already a consumer favorite, and we now have a tremendous opportunity to transform it into the center of all things entertainment — from games, music and fitness to news, sports, live events, television series and movies — so consumers have one destination for all their entertainment needs,” Tellem said in Microsoft's announcement.