Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign.
Tonight's spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for 259.95.
Ads will also be appearing alongside some of the most high-profile shows on ITV including the X-Factor Final, the semi-final of I'm A Celebrity and Manchester United's final Champions League group game, as well as the second round of the FA Cup.
Supported Channel 4 shows include The Simpsons, Peter Kay, Million Pound Drop, Pineapple Express and Superbad. You will also see ads throughout Sky's Premier League coverage.