A pop-up barber shop will be touring the country over the Bank Holiday weekend to promote the launch of Mafia II.
The title's publisher 2K Games will is offering shoppers a free shave and haircut – all they have to do is turn up at Joe's Mafia II Barber Shop. There will also be the chance to get some hands-on time with the game.
Those who attend will also be handed a special leaflet by glamour model Lucie Self, which will entitle them to an exclusive free Mafia II T-shirt when they purchase a copy of the game.
The tour's dates and destinations are as follows:
Festival Place, Basingstoke – August 27th
Bullring Rotunda Square, Birmingham – August 28th
Southern Terrace, Westfields – August 29th
Oracle Centre, Reading – August 30th
Northumberland Street, Newcastle – September 1st
Trafford Centre, Manchester – September 2nd