Media firm Future has acquired London-based internet and advertising providing Net Communities.
Net Communities clients include Polygon-owner Vox Media as well as TNW, Anandtech, Digital Trends and Tom's Hardware. It also runs a number of B2B tech sites including ITProportal, ITReviews and ITWhitePapers.
It has a monthly audience of around 10m users. Future says this grows its combined online tech reach to over 15m.
This acquisition of Net Communities is a strategic opportunity for us to leverage the synergies and specialism between the two businesses,” Future CEO Zillah Byng-Maddick said.
Future has a strong track record in the tech sector connecting audiences with technology and lifestyle brands. Our combined audience reach will now ensure we are able to unlock the best commercial deals in the UK market place.”
Net Communities CEO and co-founder Andy Evans added: There has been a long standing mutual admiration between Net Communities and Future, so this opportunity was an obvious fit for both business.
As a result, this acquisition came together very naturally enabling Future to deliver exceptional market reach across some of the most admired web properties consumer and B2B technology. The Net Communities team and I are very excited about the opportunities that can be created as we move forward in unison.”