GAME kicks off its Christmas marketing campaign

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‘It's GAME Season' – that's the marketing line for this year's Christmas marketing drive from retailer GAME.

The TV campaign kicks off today (October 30th) and runs until December 21st and will be supported by a range of creative across digital, radio and print.

Off the back of a fantastic year, our focus turns to growing the business through really connecting with our customers in-store, online, through our GAME Reward app and media as well,” GAME marketing director Fred Prego said.

A gamer's Christmas list isn't written with thoughts of Santa and reindeer; it's focussed on massive multiplayer games, unlocking new levels, next generation consoles and unique digital content, which is why I am really excited to be harnessing this passion with our new campaign.

We have some fantastic initiatives coming up over the next couple of months and beyond to strengthen our community, connect with our customers and help the uninitiated to take their first steps into the wonderful world of gaming, ensuring that it's game season for everybody.”

The retailer also recently relaunched its website.