GAME launched Xbox retail concept store last week

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With the industry off in LA last week, GAME and Microsoft saw fit to quietly launch the UK's first Xbox store.

It is being described as a one-of-a-kind” concept store and is being showcased to the press by GAME next week.

Based at the Boxpark mall in Shoreditch (London E1 6GY), the outlet features playable demo pods, a Microsoft Surface display as well as a range of hardware, software and accessories for sale.

It is probably a safe presumption to assume that it may later emerge as one of the first places in the UK where the public will be able to sample the Xbox One.