GAME has announced its marketing campaign for the Christmas period.
Dubbed ‘The Epic Season of Gaming', GAME hopes to target both gamers and gift buyers. The campaign started on November 4th and will run until December 22nd.
The retailer will be running 20 and 30 second TV spots throughout this period highlighting the ‘unrivalled in-store service' as well as the exclusive deals offered through both physical stores and GAME's digital outlet.
The campaign will be targeting websites aimed at women, as well as women's weekly magazines in order to reach gift givers. This is in tandem with advertising on YouTube and specialist gaming websites in order to target gamers. A national press campaign will target both audiences.
GAME's marketing director Ailsa McKnight said: This season really is epic, and our incredible exclusive content, great events and the unparalleled knowledge of our store teams means that it's even more epic when you shop at GAME. We are about to witness the launch of the next generation of gaming and whether you're a gamer or a gifter, this is the biggest and most important Christmas we have ever seen.
Through our marketing campaign we've tried to do two things: firstly we're building on the notion of ‘epic-ness', driving home to gamers and gifters what an exciting season it is; secondly we're demonstrating that GAME is the place to go for exclusive offers, passion, expertise and advice from our store staff – all key attributes which we know gamers and gifters value highly.
With such huge launches on the horizon it's really important that gamers and gifters get the right products for their gaming needs this season and GAME is here to help them do just that!”