Ailsa McKnight has taken the role of marketing director at GAME Retail.
She replaces Anna-Marie Mason, who left the business earlier in the year.
McKnight is a marketing veteran with 25 years of experience, and has work with major brands such as Hasbro, Gtech, Ladbrokes and National Lottery owners Camelot.
GAME CEO Martyn Gibbs said: I'm delighted to announce that Ailsa McKnight will be joining GAME Retail Ltd as marketing director at the end of August. Ailsa joins us from Ladbrokes, where she held the position of brand and customer director.
"With over 17 years of senior marketing experience and a professional history including Hasbro, Moulinex, Mamas and Papas, Camelot Group and GTECH Corporation, Ailsa will be a hugely valuable addition to our business and will shape our Marketing team and the focus of our customer proposition over the coming months.”