High Street retailer GAME says that this coming Black Friday period will be its biggest yet.
Black Friday this year falls on November 27th, with GAME's deal continuing through to the following Monday, November 30th.
As a part of this, GAME is sending Black Friday Daily deals straight to consumer's inboxes between Sunday November 22nd and Monday November 30th. Gamers can sign up for these here.
The retailer's Black Friday push also features Gamer Claus (pictured), the star of its Christmas campaign this year. GAME launched its festive push at the end of October with a campaign spanning TV, print and radio.
This month, High Street retailer also has plans to open three new GAME stores in London, Manchester and Southampton.
These Black Friday plans follow GAME having to issue a profit warning last year due to Black Friday having a negative impact on its financials.