505 Games' American football title Backbreaker is to be sold exclusively via GAME on Xbox 360 and PS3.
And the iPhone edition of the game – Backbreaker: Tackle Ally – features a link so customers can instantly pre-order the console version from GAME websites.
The iPhone game is already available and marks the first time a mobile title has been used to encourage pre-sales of its console counterpart.
Kathryn Hinton, head of third party buying at GAME said: We are pleased to be working with 505 Games as the exclusive retail partner and delighted to promote it via the iPhone version.
It's a perfect example of how we intend to embrace new digital technology in order to inform and engage with our customers.”
The console edition of Backbreaker is developed by NaturalMotion, and makes use of its Euphoria engine, which simulates realistic movement in player animations.
The technology has also appeared in GTA IV and The Force Unleashed.
Backbreaker is a truly groundbreaking title that 505 Games are proud to bring to the UK market,” said 505 Games' commercial director Ralph Pitt-Stanley.
The tech demos alone have caused quite a stir when they were first released and we are pleased to add Backbreaker to the library of successful 505 Games titles.”
Backbreaker will go on sale on May 28th for Xbox 360 and PS3, and will be available exclusively at GAME stores.