Former expo rivals GAME and Eurogamer have seemingly put their differences aside.
One of 2011's most interesting face-offs was the conflict between Eurogamer's successful Expo event and GAME's debut consumer tradeshow GAMEfest, which was tagged on to its annual manager's conference.
Now the chain has signed up as a retail partner for Eurogamer Expo 2012, which takes place on September 27th.
"Eurogamer Expo is a great show and our customers love it,” GAME's marketing director Anna-Marie Mason said. We're excited to be partners with Eurogamer Expo this year. GAME will be highly visible at the show offering great deals and on a range of this year's best products."
Eurogamer boss Rupert Loman added: "We're delighted to have a retail sponsor of GAME's stature associated with the Expo. Their huge marketing reach should help bring the Eurogamer Expo to the attention of more gamers than ever before."