Over 100,000 new products will be accessible via GAME's High Street shops.
The firm is trialling in-store kiosks in the coming months, which will give customers access to the firm's Marketplace offering.
GAME Marketplace launched last year. Similar to Amazon, the service allows other retailers and partners to sell products (pre-owned or new) via the GAME website. Over 100 partners have signed up, selling everything from merchandise to retro games.
In 2016 we plan to trial in-store digital Marketplace kiosks to showcase this range and further link our online and in-store proposition,” UK managing director Charlotte Knight told MCV.
She added that the physical store continues to offer something that the website currently cannot. Customers like the convenience of buying online but physical space is still essential to our business model at GAME,” she said.
We continue to drive strong engagement through our stores by creating a place which brings our gaming community together.”
You can readmore about GAME inthis week's MCV.