Fancy a free console? Then it's yours for the bargain price of just your personal pride and some physical pain.
GAME is offering (male) customers what it has dubbed the ‘English Brazlian', the first of which has already been created at its Basingstoke store. Essentially it involves the strategic removal of chest hair.
Instructions on how to achieve the ‘look' can be found below or on GAME's website. Once achieved simply take a picture and present it to Twitter using the #EnglishBrazilian hashtag before June 24th.
Customers will then be asked to pick their favourite, the owner of which will get a free console of their choice and a copy of 2014 FIFA World Cup Brazil.