It's not even November but retailer GAME has hit go on its Christmas marketing campaign.
It's fronted by an animated chap called Gamer Claus, created by artist and illustrator Boneface. GAME describes him as an intriguing and mysterious new character”.
The campaign will span TV, print and radio and run all the way through to December.
In preparation for the big day, Gamer Claus has been hidden away, trying and testing the biggest games of the year, growing stronger with each new release and we can't wait to introduce him to the gaming community,” GAME's marketing and insight director Fred Prego said.
As the hero of all things gaming, GAME's ethos really sits at heart of Gamer Claus helping both gifters and gamers get exactly what they want this Christmas.
So whether you are a gamer wanting to get involved with his world of mystery and get the inside scoop on the latest releases or a gifter looking to find out more about the best gaming offers, Gamer Claus will be on hand to help everyone get the most from GAME Season.”
Here's a still from one of the ads: