EA's FIFA 15 is the latest big name to back next month's Games Media Awards.
The best-selling game will be After Party host the October 15th event toasting the best in games media.
This year's Games Media Awards take place at the revamped Bloomsbury Ballroom. The award categories have been overhauled, as has the judging and entry process. Over 250 people are expected to attend, with over 150 of them from national press, specialist outlets and further afield.
It's just one of many changes to the event, now in its eighth year.
On Monday we unveiled the finalists in our ten categories - eight of which have been voted for by panels of games journalists and their peers in the games business, and two special awards which will be voted for by consumers and event attendees respectively.
There are over 60 different writers, media outlets (including podcast brands and video channels) vying for prizes.
Plus, comedian Holly Walsh is confirmed as host for the event.
Trade tickets for the GMAs are on sale now - contact Kathryn.Humphrey@intentmedia.co.uk or call her on 01992 535 646.
EA's FIFA 15 joins other event sponsors Sega (award partner - Rising Star) Green Man Gaming / Playfire (award partner - Gamers' Choice), event partner Gamescom, and plus after party sponsor FIFA 15 (Electronic Arts).
Other sponsorship opportunities are available - contact Alex.Boucher@intentmedia.co.uk for more info or call him on 01992 535646.