Sainsbury's says it will launch a digital download service this year – but it won't include games.
The supermarket giant's service will begin with music, DVD and early next year, eBooks.
The news follows the launch of Sainsbury's Enertainment website, which does stock physical copies of video games. It's being run by distributor MBL.
Richard Crampton, head of entertainment at Sainsbury's, said: "Online enables us to offer much more than we can in store,” said Sainsbury's head of entertainment Richard Crampton.
The new site will join seamlessly with our existing non-food online offer so customers can browse and discover their favourite music, films, books and games easily."