The UK arm of retailer GameStop has insisted that it intends to observe street dates in the future.
Some customers who pre-ordered Gears of War 3 last week received their copies as early as Saturday (September 17th) – complete with a note requesting that users refrain from playing until tonight.
Last month GameStop launched its first big-tile promotion on its .co.uk portal, offering Ubisoft's Driver: San Francisco for an eye-watering 21.97. Some copies of that game arrived two days before its official UK release.
However, customers expecting more to come in the future might be disappointed.
It was actually a mistake it moved through Royal Mail system quicker than anticipated and nobody should have got it until release,” a GameStop.co.uk spokesperson told MCV of the note included with copies of Gears of War 3.
The note was just a provision in case some people got it today instead of tomorrow. Release dates are very important part of the launch of any game and we view them as vital to the industry.
It's early days and we are working hard to give the consumers the best experience we can but breaking streets dates is not part of our plan.”