The PS4 will likely be hard to find on the High Street when it eventually arrives (hopefully) later this year.
"Although we have been given no official numbers by Sony we do believe that demand will far outpace the supply of this product during the launch window," GameStop president Tony Bartel told investors, as reported by Cnet.
He added that nearly 900,000 consumers have signed up to the chain's ‘First to Know' PS4 email list – a number he believes reflects the likely strength of pre-orders for the machine.
GameStop's executive vice president of strategy business and brand development Michael Hogan recently claimed that the PS4 would be launching worldwide this year in every territory – and yes, that means Europe too.
Sony, however, has been less willing to commit to any specific timeframe, claiming in February that it was too early to say” whether enough machines could be manufactured to meet the demand of a global launch.