Online merchandise ThinkGeek is to open its first physical store.
Owner GameStop, which acquired ThinkGeek owner Geeknet in June, has announced plans to open the its first branded physical store in Florida on September 25th.
More are planned, too, with each boasting what is described as a ‘modern, bright, open floor plan' and an array of merchandise spanning games, films, TV and comics. Named brands include Nintendo, Minecraft, Marvel, Game of Thrones and Star Wars.
The opening of our first brick and mortar store is a significant milestone for the brand and a great example of how the GameStop acquisition is a win for our customers,” ThinkGeek president Katy McCarthy said.
While people know us today as an online retailer, the GameStop connection will bring vastly more visibility to the brand and our ever expanding selection of exclusive products.”
GameStop's executive VP of US stores Mike Buskey added: GameStop is committed to delivering a great customer experience in the collectibles market and this store is unlike anything that currently exists today. We are combining the power of the ThinkGeek brand with the retail expertise of GameStop to deliver a new store concept that will amaze and appeal to a broad range of customers from collectors to pop culture fans.”