Samsung's Gear VR headset is now available to buy in the UK.
The tech – which has people using their mobile phone as a screen – is up for grabs on Samsung's own online store.
The Gear VR will set consumers back 80. It launched in America in November, and costs $99 (65) in that region.
Oculus has warned that many developers will have to give early Gear VR games away free of charge.