Roku, a leading TV and games streaming company, has joined forces with Gem for its UK debut.
Gem will bring the US firm's platforms to the High Street, starting with two models: the Roku LT and the Roku 2 XS.
Both devices stream content straight to users' TV screens without the need for a PC. The 2 XS model also supports games including Angry Birds, Pac-Man Championship Editionand Galaga.
All Roku models grant access to thousands of movies and TV shows from Netflix and Crackle, as well as up to 100 UK channels.
Gem's purchasing director Anthony Haworth told MCV: At Gem we're always working to bring new revenue streams to our partners and Roku offers diversification for our gaming customers without moving too far away from their core business.
49.99 for the Roku 2 LT which has over 100 channels, most of which are free, is an excellent offer for consumers.”