UK distributor Gem has found a unique way to help bricks and mortar retailers sell digital content.
The firm has partnered with Paramount to sell two of this summer's blockbusters – Star Trek and Transformers: Revenge of the Fallen – as digital movies on USB sticks.
Specifically themed around the movie brands, the USB sticks work on PC, Mac and DivX enabled devices.
They will also be available as part of special Xbox 360 bundles available to indies.
The Transformers pack is due for release on November 30th, while Star Trek went on sale this week. Both cost 19.99 and coincide with their DVD and Blu-ray releases.
We are delighted to be working with Gem to bring these products to market. Expanding our entertainment offerings on USB is becoming increasingly important as more movies are viewed on multiple devices,” commented John Robson, Paramount Digital Entertainment's vice president of digital distribution EMEA.
Chris Peacock, Gem's managing director (pictured), added: We are very excited to be working with Paramount Digital Entertainment to bring these USBs to market.
Delivering a movie on USB offers an exciting way of bringing digital content to the retail market and we look forward to developing this sector further.”