Gfinity appoints Syco’s Mark Brittain as CCO

Gfinity has appointed Mark Brittain as the company’s new CCO. Previously, Brittain was global head of commercial at Syco Entertainment, where he oversaw all commercial and revenue generating activity for the company’s key brands, formats and talent.

He’s also worked for Simon Cowell and Simon Fuller over the last twelve years, and has worked on some of the world’s biggest entertainment IPs such as X Factor, where he was responsible for increasing sponsorship revenue by over 32 per cent. He’s also worked with brands such as Got Talent, 1Direction, Spice Girls, David Beckham and Andy Murray.

In Brittain’s new role, he’ll be responsible for forming new commercial partnerships with brands wanting to increase their exposure with young audiences eschewing traditional media channels.

Neville Upton, Gfinity’s CEO, commented: Securing Mark’s services is a real coup for us. His background with global successes such as X-Factor and the Got Talent series will prove invaluable in securing strategic partnerships and driving significant revenue for the company.”

Brittain added:When I looked at the metrics for esports I knew it was a sector I wanted to be involved inand one where my experience from roles at SYCO and 19 Management industry could make a real difference."

With its global footprint encompassing multiple touch points, Gfinity already offers its commercial partners a great route to engage with a young and passionate audience. The recent launch of the Challenger and Elite series, expands Gfinity’s reach and opportunities for brands both here in the UK and across the globe. And I genuinely feel that esports is one of the most exciting entertainment sectors in the world right now.”