London's calling

Working in the esports industry, surrounded by some of the most passionate and creative individuals I could ever hope to associate myself with, I consider myself one of the lucky ones. Although it’s hard work, it doesn’t feel like a job and I love that.

I also love that I get to travel the world, working closely with games publishers, major sports rights holders and commercial brands on a plethora of projects, diverse in type and all amazing in their own right.

However, one of the things I love the most is that London is home and our global HQ.

At one time or another, London has been a cultural and economic capital of the world and as we predicted, it has become a major esports destination with something esports related happening in the city at any moment.

Over the last 12 months, London has welcomed some incredible esports events in the shape of the RLCS Finals, the ECS Finals and many more. Later this year, for the first time ever in the UK, it will host a CS:GO major, which is an amazing achievement.

Super Sunday

Equally though, and if not more impressive, is the growing number of esports related brands that now call London home. Either physically, in the shape of the world renowned Fnatic. Or by association (currently), with our very own London-linked Overwatch team: London Spitfire.

You can even enjoy a pint at any of the growing number of esports and gaming bars that are expanding throughout the capital while catching up with your favourite tournament, just like you would watching the football on Super Sunday.

Then of course you have our London home, the Gfinity Arena, in Fulham.

Since our inception in 2012 and opening the Gfinity Arena’s doors in March 2015, we have invested heavily in ensuring that London is a regular destination for those who want to experience world class esports week in, week out.

We have brought well over 100 esports events and broadcasts to thousands of visitors, and tens of millions of viewers all the while doing our very best to promote London as one of the world’s premier esports capitals.

We can be one of the best cities in the world for esports in the future, and it’s a future that’s getting closer every day. 

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